The appeal of Lego is something that has never seemed to waver, even with the unstoppable tide of technology which sees new high-tech toys and gadgets for kids emerge every Christmas. Many people carry a fondness for their old set of bricks well into adulthood and there's a powerful sense of nostalgia for the multiple generations who have played with it for decades.

Even the basic bricks collection with the familiar 2x3 and 1x6 pieces can be used to build just about anything and there's a huge choice of beginners’ sets for younger ones. The classic Lego City has kept the peace in many a Christmas household, with its endless possibilities, all stemming from the simple concept of daily life. Whether they want to play at firemen, policemen, train travel or shoot into space, this is a toy that can keep on growing to match your child’s imagination and can easily be added to, year after year.

Then there are the franchises: the iconic Lego Star Wars and the new addition, Lego Super Heroes. With both Marvel and DC Comics characters returning to the cinema in a big way over the past couple of years, the chance to build their own Batman or Superman is bound to be top of a few wish lists this Christmas. Launched to coincide with the first of the film prequels in 1999, Lego Star Wars has remained popular thanks to its collectible status among adults and space-age appeal for kids.

Today, Lego shows no sign of relinquishing its hold over the toy market, even pitted against the latest Xbox console or robot incarnation. Ingenuity and sheer variety has kept Lego at the top, with a set to keep everyone happy; whether boy or girl, movie fan or superhero geek. As Christmas gift ideas go, it's a safe bet.

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